Increasing traffic to your blog site doesn’t have to involve you number crunching data or doing keyword research all day long. In fact there are simple techniques you can apply both online and offline to help spread the word about your blog and increase your traffic.
The truth is, it’s actually very easy to set up a blog and get started. However, to have a successful blog that generates good quality leads and visitors, you need one single ingredient.
Before you say it – it’s not “Going Viral.”
It’s website traffic, and lots of it. The better quality your website traffic, the better quality your visitors are, which means more conversions on your website.
Good news! you can begin increasing traffic to your blog site today with the resources and tips we are going to cover in this post. So let’s get started.
Evergreen content is a term for content that doesn’t go out of date. This type of content is always in high demand, as the advice it provides can be applied throughout the year, every year, making it a powerful weapon for your business to help drive relevant website traffic.
Creating this type of content is a great way to build consistent website traffic and SEO ranking. As you target specific keywords, you will also find your natural search will increase as a result.
So how do I create evergreen content?
There are many different forms of evergreen content your business can create for its blog. Here are some ideas to help get you started:
- List blogs (especially featuring influencers)
- How-to blogs (step by step tips)
- Reviews – (these can be of a product or a service)
- Thought leadership (share your expertise)
- Answering common FAQs (learn from your customers’ questions)
- Case studies (share practical results)
- Infographics (support your findings with data visually represented in a graphic)
- Interview an expert in your industry
If you struggle to increase blog traffic each month, there is still a way you can increase the number of people sharing your articles online.
Making your content both shareable and easy to share will help to increase your blog traffic almost instantly.
Build a rapport with your audience: One way to make your blog more relatable is to write your content as if you are speaking with your audience on a one-to-one basis. This means using a more personal tone and adding your personality to your writing so your readers will actually get a feel for what it’s like to engage with you. This helps your content to come across as more genuine and relatable, which in turn helps to increase engagement through comments and shares.
Create relevant content: Your readers are far more likely to engage with your content if it offers them value up front. This means your goal should be to create content that entertains, educates and informs your audience.
You want to ensure you cover topics that relate to their key interests and pain points and helps them to take action. The more value you are able to provide, the higher the chances of your post being shared.
Make it easy to share: This might sound very simple, but it is often the most effective method to get your blog’s posts shared. Make your blog posts easy to share, especially on social media.
You can achieve this by including social sharing widgets on your blog as well as inserting Click to Tweets in your posts. Click to Tweets will help your audience to share bite-sized snippets of your posts with their audience on social media.
Here’s an example from an expert roundup.
Ask questions: Don’t let your readers get to the end of your blog post without taking action. This is where the real relationships are built with your audience.
In order to achieve this on your blog, you want to finish your blogs with a closing statement that asks them a question, shares an insight or asks for feedback.
The more your customers engage, the more referral traffic you will drive back to your blog as your visitors return to take part in the ongoing conversations.
Here’s an example from Neil Patel’s blog:
Be visual: They say an image is worth a thousand words. This is especially true in terms of helping to get your blog shared online.
Combining an eye-catching blogging thumbnail with relevant images that help to illustrate your thoughts in your blog will increase the chances of your blog being shared and consumed by your target audience.
Social Media Examiner has done a great job creating eye-catching featured blog images:
Naming your images with the correct keywords in the alt text and description can also help to drive traffic from search engines.
You can use tools such as SEO Yoast to optimize your blogging images when uploading them to your blog.
Lastly, you want to make sure your images are mobile optimized, as this will help not only with site speed but also with ensuring your customers are getting the same user experience both on desktop and mobile.
For small businesses that don’t have a large budget, influencer marketing can often be a great way to increase traffic for your blog – often at a fraction of the cost, if not free!
The best way to get started is to create a list of influencers in your industry and begin to network and engage on social media to build rapport. Never approach influencers cold, as this will come across very self-promotional.
When reaching out, you also want to share some common ground to show them you take an interest in their work. This helps to build trust as well as opens up a dialogue.
Lastly, let them know how their contributions will help to add value to your audience, then go in for the ask.
Here’s how The Huffington Post have used this method to create an expert round-up post.
When deciding on the topic of your blog content, start with your keywords in mind. These can be either single or long-tail keywords that your content should be based around.
Here’s how you can get started:
– Start with keyword research using a free tool like Google Keyword Planner
– Once you’ve written your blog post, optimize it for your chosen keyword. This is known as on-page SEO.
– Ensure your image alt name and description are optimized
– Make sure all meta information is entered correctly (blog title, URL, description)
– Add all internal and external links
– Review all content before publishing live
Social media, while not traditionally associated with SEO optimization, can still help your organic social media content rank on Google.
This means more eyes on your content, which helps to increase referral traffic back to your blog. There are 3 key ways in which you can drive referral traffic on social media:
– Paid social: This involves sharing your blog post on social media and paying to reach a specific audience in the form of an ad or promoted post.
– Organic social: Organic social allows you to simply share your blog post on your social channels directly with your fans and followers (this cannot be targeted). A good tip is to re-share your blog posts on your social media channels, as all your followers will not see the post the first time around.
Secondly, another great way to increase referral traffic back to your social media content via your blog is to embed your social media posts. All you need to do is simply paste the embed code of your Facebook or Twitter post into your blog’s HTML code.
This will then allow your blog readers to engage with your social media content directly without leaving your site – which means more site time for you!
Thanks to social media, you can now join communities where your target audience already hang out.
To find these niche communities on social media sites such as Facebook and LinkedIn, simply type in the keyword associated with your blog, and a list of groups will then populate, ready for you to join and engage.
The most important aspect of joining these communities is NOT to sell on the first post. Go in there with the aim of adding value, answering people’s questions and sharing your blog posts that are relevant to a topic that is being discussed.
A recent study revealed the top 3 blogging metrics to help measure success include:
– Page Views
– Shares and Likes
– Time spent on page
Your top metrics will vary depending on your business goals and objectives. However, you want to ensure you monitor and track these on a regular basis to help determine the quality of your website traffic and your top sources of referral traffic.
This will help you to analyze where your business needs to spend the most time to get the most out of the traffic it receives.
Guest blogging on relevant sites and accepting guest posts on your website offers your business a great way to boost its blog traffic and build more content for your audience.
The key is to reach out to bloggers who share a similar target audience both to guest blog on your site and for you to guest blog on theirs. This way, you will be able to drive relevant traffic back to your blog, which will increase your chances of converting them into leads for your business.
A great way to showcase your expertise in front of your target audience is to comment and engage with other blogs in your industry.
Now, this doesn’t mean you can promote. This opportunity should be used to answer other readers’ questions, share your expertise on the topic being discussed and present an opinion on the topic.
This will allow more people in your target market to then follow and engage with you, helping to drive more blog readers back to your site.
Here’s how I have used this technique to build a relationship with a social media influencer sharing my expertise.
Don’t ignore your other forms of marketing to help increase your blog traffic, especially offline. This is often an overlooked strategy to increase blog traffic, but utilizing all of your communication channels by promoting your blog URL can help increase traffic on an on-going basis.
This includes both offline and online marketing channels such as:
– Email marketing (newsletters, email signature)
– Print advertising (leaflets, magazines, newspapers)
– Networking events
– Business cards & more
The goal is to raise awareness of your blog and business, so sharing this information in your marketing materials is key to increasing your exposure.
Let your blog content do all the work for you. It’s often a common misunderstanding that you have to create more blog content just to increase exposure, when in fact the opposite is true.
The goal is to create core pieces of content that you spend more time promoting, and re-purposing your content helps you to do that.
Here are some key ways you can turn your single blog post into multiple pieces of content to help increase traffic back to your blog:
– Summarise your blog post into video format
– Collect the data from your blog and turn it into an infographic
– Read out your blog post as audio for a podcast
– Create an eBook with your blog post
Take control of your SEO!
Most bloggers tend to give up too early as they can’t seem to experience results quick enough. The truth is, blogging will help to bring on-going traffic to your website in the long term as you begin to build authority and expertise in your industry. The more consistent you become with the above strategies to increase traffic, the more traffic your blog will experience. Just keep at it!
What has been your most shared blog post to date?
By Ravi Shukle